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Are You Playing Defense

Bill Fraser, a Trillium Director, in his article Adapting to Economic Crisis wrote a very insightful piece regarding the different approaches that Associations are using to deal with the economic downturn.  Some are taking a wait and see approach and are trying to ride out the downturn.  Other Associations are using this as an opportunity...

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Social Media Explorer – A Blog to Follow

As organizations implement and improve social media in their marketing, brand building and communications strategies, there is no shortage of advice or subject matter experts; however one Blog stands out.   I would recommend you add Social Media Explorer to the sources of information you follow concerning social media.   This site has a wide range of post...

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Trillium Helps Tech Association Pick Social Networking Agency

Our client sought help to identify a partner to launch a new online community. We identified qualified firms, wrote and distributed a Request for Proposals (RFP) and conducted preliminary analysis of the responses....

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