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Are You Playing Defense
Bill Fraser, a Trillium Director, in his article Adapting to Economic Crisis wrote a very insightful piece regarding the different approaches that Associations are using to deal with the economic downturn. Some are taking a wait and see approach and are trying to ride out the downturn. Other Associations are using this as an opportunity...
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How Facebook & Twitter can drive member acquisition & retention
What’s good for small firms is good for associations, big and small. The Tribune reports: “When we started on Facebook a few weeks ago, I wasn’t sure we were going to connect with people because our demographic is older,” said Brad Wilson, founder and editor in chief, who also began using Twitter recently. The company has attracted...
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