Blog
Social Media Explorer – A Blog to Follow
by William FraserAs organizations implement and improve social media in their marketing, brand building and communications strategies, there is no shortage of advice or subject matter experts; however one Blog stands out. I would recommend you add Social Media Explorer to the sources of information you follow concerning social media. This site has a wide range of post on topics ranging from how social media can help your organization to the possible pitfalls in your social media approach.
Social Media Explorer is authored by Jason Falls, Director of Social Media at Doe Anderson and ” is one of the most widely read and rated in the social media, marketing and public relations category and can be found in the top 20 blogs on the Advertising Age Power 150 list.”
About the Author
William Fraser
Bill is a Director at Trillium. He has extensive experience with IT leadership & strategy, organizational design & governance, portfolio & program management, product development and a wide range of technologies. Bill has provided consulting services for Fortune 50 companies in the areas of service oriented architecture for sales and care systems, supplier and sourcing strategy, and a major product launch. Bill has also provided targeted CIO coaching for Trillium's CIO clients. Prior to joining Trillium, Bill held leadership positions within the architecture, engineering and construction industry for over 15 years, including 5 years as a CIO.