Non-Dues Revenue
Recent research into new product and service development reveals that 46% of the resources that organizations devote to the conception, development and launch of new products and services go to projects that do not succeed. All too often they fail to interest their intended audience or never actually reach the market. Organizations new to product and services development are well-advised to get help in order minimize the risk of failure or under-performance.
The need for effective new product development has never been greater for non-profit membership associations. Increasingly, association Boards are pressuring senior management to reduce dependency on event revenue and resist the temptation to increase the cost of membership dues. The need to find new ways to acquire and retain members places significant pressure on many organizations to perform in an area that is largely new to them or not a traditional aspect of their mission. That problem is compounded by the fact that creating winning new products and services is not easy.
Trillium provides the guidance, leadership and teamwork to be a very effective partner in the development of new products and services. Our solution leverages our considerable experience and helps clients to maximize the impact, cost-effectiveness and quality of their development initiatives. We understand the strategic and operational importance of these initiatives to associations who must learn to excel at new product and service development in order to sustain profitable growth. We are expert at applying our process and methodology in situations where new product and service development is not an organizational core competency and where a coaching and mentoring style is essential to success.
Our Value Builder Solution is a proven conceptual and operational road map for moving a new product or service initiative from idea to successful market launch. We address the new product and services development through proven best practices and distinct steps. Each step is a building block that also serves the purpose of helping the organization and project team members learn the essential elements of new product and service development. A review of these steps highlights essential elements of our approach.
Success Stories
Medical Organization Product Development
We recommended linking milestones and deliverables to payments and saved a client $100,000 in development costs immediately.
» View this Success Story
Why Value Builder Solutions for Non-Dues Revenue Development?
Trillium's Value Builder Solution for Non-Dues Revenue Development is a proven roadmap to success for associations. Using our proven approach will:
- Improve the likelihood of success for new products and services;
- Introduce critical new processes and skills to the organization;
- Provide methods and materials that can be reused for future projects;
- Provide access to critical expertise and build internal teamwork;
- Increase revenue from non-dues programs;
- Help your organization retain current members and attract new ones through effective products and services that create significant value.
Let Trillium Solutions Group be your partner in successfully developing new products and services that drive profitable growth for your association.
Contact us today at 847-272-2202 to see how we can deliver results for you.